Our Business & Corporate Strategies

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Target Markets: Focus on strengthening our lead in targeted customer and product segments in Singapore and the region.

Organic Growth: Expand our businesses by leveraging on existing infrastructure in the various markets where we operate.

Acquisitions: Selectively acquire banks in the region where there is a strategic fit. In each country, we will work with local partners and professionals to benefit from their knowledge of the indigenous environment.

Strategic Alliances: Form strategic alliances with relevant business partners where there are opportunities for mutual benefit.

Branding: Build on the UOB brand in Singapore and the region.

Bring Value to Customers:

  • Continually introduce innovative and customised products of high quality at competitive pricing
  • Give customers a fair deal
  • Foster close customer relationships and commitment to customers

Sales and Service Culture: Create a strong sales and service culture characterised by product innovation, creative marketing and high service quality at every customer touch point. Distribution channels are designed for the convenience of the customers.

Human Resource: Invest in the best people and provide an environment that rewards superior performance. Staff are encouraged to be entrepreneurial and highly engaged in a cohesive and productive environment that emphasises our Core Values of Integrity, Teamwork, Trust & Respect, and Performance Excellence.

Technology and Operations: Harness leading edge technology to support business strategies, with continual re-engineering of processes for cost-effective solutions and operational efficiency.

Managing Cost Efficiency: Exercise care and prudence in the management of expenses and overhead costs.